MOVADO LAUNCHES THE PARLEE™ LIMITED EDITION AUTOMATIC CHRONOGRAPH

Movado launches a landmark timepiece that redefines iconic design. Emblematic of Movado’s forward-thinking DNA, the new Parlee Limited Edition Automatic Chronograph takes time to a whole new level. With inspired vision and groundbreaking technology, this high-tech watch was designed in partnership with Parlee Cycles – the company that pioneered the use of unidirectional carbon fiber in racing bicycle frame construction.

The Movado Parlee Chronograph challenges traditional boundaries by utilizing 250 layers of carbon fiber pressed together to form the curvature of the bezel.  Crafted in black sandblasted PVD-finished titanium, the watch is constructed with a wrap-around tubular framework that integrates the case and bracelet and accentuates the modern and aerodynamic design silhouette. Powered by a fine Swiss ETA caliber A07 automatic chronograph movement, this highly original timepiece, available with dial accents in green, orange, blue or white, is being issued in an edition of 250 total pieces with individually numbered exhibition case-backs. The Movado Parlee retails for $7,500.00.

To celebrate the launch of Parlee, Movado is making a monetary donation to World Bicycle Relief (WBR). This international, non-profit organization specializes in large-scale, comprehensive bicycle distribution programs to empower people across Africa. Through six assembly facilities, WBR has provided bikes in Angola, Botswana, Kenya, Malawi, Mozambique, Rwanda, South Africa, South Sudan, Sri Lanka, Tanzania, Uganda, Zambia and Zimbabwe.